مسئولیت اجتماعی، ارزش شرکت و بازده سهام در شرکت‌های پذیرفته‌شده در بورس اوراق بهادار تهران؛ اثر تعدیلی همه‌گیری ویروس کرونا

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار، گروه حسابداری، دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا (س)، تهران، ایران

2 گروه حسابداری، دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا (س)، تهران، ایران

10.22051/jaasci.2024.46371.1833

چکیده

هدف: پژوهش حاضر به بررسی اثر تعدیلی بحران ویروس کرونا بر رابطه فعالیت‌های مسئولیت اجتماعی بر ارزش شرکت و بازده سهام در شرکت­های پذیرفته‌شده در بورس اوراق و بهادار تهران می­پردازد.
روش پژوهش: این پژوهش ازلحاظ هدف، کاربردی بوده و از بعد روش شناسایی، همبستگی و در زمره تحقیقات توصیفی می‌باشد. جامعه آماری پژوهش بورس اوراق بهادار تهران است و نمونه پژوهش 135 شرکت پذیرفته‌شده در بورس اوراق بهادار تهران در دوره زمانی 4 ساله بین سال­های 1397 تا 1400 می­باشد. به­منظور آزمون فرضیه­های پژوهش از رگرسیون چند متغیره با داده­های ترکیبی و نرم‌افزار ایویوز استفاده‌شده است.
یافته­ها: نتایج نشان داد که مسئولیت اجتماعی شرکت منجر به افزایش بازده سهام و ارزش شرکت می­شود. علاوه بر این همه­گیری کرونا اثر تعدیلی مسئولیت اجتماعی بر ارزش شرکت و بازده سهام را ایفا می­کند. این بحران تأثیر مثبت مسئولیت اجتماعی بر ارزش شرکت و بازده سهام را کاهش می­دهد. بدین ترتیب می‌توان به اهمیت اقدامات مسئولیت اجتماعی شرکت در بازده سهام و ارزش شرکت­ها بخصوص در دوره­های بحرانی همچون شیوع ویروس همه­گیری کرونا پی برد.
دانش­افزایی: در این پژوهش اثر تعدیلی شوک ویروس کرونا بر رابطه فعالیت­های مسئولیت اجتماعی، ارزش شرکت و بازده سهام بررسی‌شده است که با بررسی یک شوک واقعی به رابطه این متغیرها و پبش بینی رفتار آن‌ها در سایر بحران‌ها پرداخته می­شود.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Social Responsibility, Company Value and Stock Returns in Companies Listed on the Tehran Stock Exchange; the Moderating Effect of the Corona Virus Epidemic

نویسندگان [English]

  • Parisa Saadat Behbahaninia 1
  • Anis Masih Gol 2
1 Associate Professor, Department of Accounting, Faculty of Social Sciences and Economic, Alzahra University, Tehran, Iran
2 Department of Accounting, Faculty of Social Sciences and Economic, Alzahra University, Tehran, Iran
چکیده [English]

Purpose: The current research examines the moderating effect of the corona virus crisis on the relationship between social responsibility activities on company value and stock returns in companies listed on the Tehran Stock Exchange.
Research Method: This research is practical in terms of purpose, and from the aspect of identification method, it is correlation and among descriptive research. The statistical population of the research is the Tehran Stock Exchange and the research sample is 135 companies admitted to the Tehran Stock Exchange in a 4-year period between 2017 and 2018. In order to test the hypotheses of the research, multivariate regression was used with combined data and Eviuse software.
Conclusion: The results showed that the social responsibility of the CSR Company leads to an increase in stock returns and company value. In addition, the Corona epidemic has a moderating effect of social responsibility on company value and stock returns. As a result, this crisis reduces the positive effect of social responsibility on company value and stock returns. In this way, it is possible to understand the importance of corporate social responsibility measures in the return of shares and the value of companies, especially in critical periods such as the spread of the Corona epidemic virus.
Contribution: In this research, the moderating effect of the actual shock of the corona virus on the relationship between social responsibility activities, company value and stock returns has been investigated, is that by examining a real shock, the relationship between these variables and predicting their behavior in other crises is discussed.

کلیدواژه‌ها [English]

  • social responsibility
  • company value
  • stock return
  • corona virus

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  • تاریخ دریافت: 10 اسفند 1402
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